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Rollr sells beautiful, refillable and lifetime roll-on deodorant applicators and all-natural and highly effective refills in the form of a powder in zero-waste sachets. This makes Rollr the most beautiful, effective and efficient refillable deodorant on the market.

Basic details

Amount raising
United Kingdom
Ecommerce, Climate, Health
linkedin profile of founderlinkedin profile of founderlinkedin profile of founder
Last updated:
May 29, 2023

Key Achievements

  • The ex beauty editor of Grazia magazine has been testing Rollr and said: “Not often do I find a product these days that’s actually unique, but Rollr has turned my head! I love their innovative, luxury packaging - but what’s even better is the formula inside. I have tried many natural deodorants in my time (none in fact as a gel roll-on which is my preferred option!) and this is by far the greatest. Not only does it smell delicious - Aesop vibes! - it keeps me dry all day.” The beauty editor of the Mail on Sunday's YOU magazine said (in YOU magazine): "The natural deodorant market is booming, but one refillable brand that has really impressed me is Rollr"
  • The head of Unilever Ventures said that our scents are exceptional.

Premium Details Available

  • Monthly Revenue
  • Growth rate (month over month)
  • Contextual explanation on monthly revenues
  • Number of paying customers
  • Number of active users
  • Percentage of company owned by founders
  • Amount raised in the past
  • Is there a lead investor?
  • Amount in this round already committed
  • When aiming to close this round?
  • Percentage of their time founders are spending on this.
  • Is there a founder with previous c-level or founder experience?
  • Is there a founder with exit experience?
  • Is there a founder with previous sector experience?
  • Is there a women founder with at least 5% in the team?
  • Year founded
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Premium Details

(Data is self reported)
Monthly Revenue
Growth rate month over month
not growing
Monthly revenue context
Pre-sales (except Kickstarter)
Number of paying customers
Monthly active users
How much have you raised in the past?
80,000 was the pre-seed round. My partners and cofounders have raised around 10m between them in the past few years.
Do you have a lead investor?
How much of this round already committed?
When are you aiming to close this round?
Patent status
2 patents. first is for a lid-lock mechanism which prevents leaking when mixing our powder to water. Second is for the concept of powder to solution within the final bottle which we also invented.
Year founded
How much time do the founders spend on the business?
Is there a founder with previous co-founder / c-level at startup experience?
Is there a founder with previous Sector Experience?
Is there a founder with previous Exit Experience?
What percentage of company is owned by founders?
100% owned by founders
Is there a women founder with at least 5% of the shares?
Is there a founder with a EUR / Erasmus MC or TUDelft relation?
Graduation year from EUR, Erasmus MC or TUDelft

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