Selati The Free Spirit of Africa

Selati is revolutionizing the non-alcoholic spirit industry, the fastest-growing segment in beverages ever. Selati is the first brand in the non-alcoholic cocktail segment that is fully embedded in environmental sustainability, one that captures the wild, untamed flavors of an iconic wildlife reserve: South Africa’s Kruger Park. Selati is more than just a delicious product. Our unapologetic brand message appeals to the new generations of consumers, by focusing on protecting the world's wildlife heritage for future generations.

Basic details

Amount raising

€

500K

Country

Netherlands

Industry

Food & Beverages

Website

https://www.selatispirit.com

Founders

Last updated:

January 31, 2023

Key Achievements

We created a unique range of products that reflect the flavors and flora of the Kruger Park, South Africa's iconic wildlife reserve that spans 2 million hectares, and formed a one-on-one partnership with South African National Parks.
Within 3 months after launch Selati has attracted the interest of one of the largest cocktail companies in the world, as well as export enquiries from 15 countries.

Premium Details Available

Growth rate (month over month)
Growth rate (month over month)
Monthly Revenue Range
Contextual explanation on monthly revenues
Number of paying customers
Number of active users
Percentage of company owned by founders
Amount raised in the past
Is there a lead investor?
Amount in this round already committed
When aiming to close this round?

Percentage of their time founders are spending on this.
Is there a founder with previous c-level or founder experience?
Is there a founder with exit experience?
Is there a founder with previous sector experience?
Is there a women founder with at least 5% in the team?
Year founded

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Premium Details

(Data is self reported)

Monthly Revenue

€5K - €10K

Growth rate month over month

Monthly revenue context

We launched in October 2022. In the first 8 weeks we grew from 0 customers to 27 top-end establshments (cocktail bars and restaurants)

Number of paying customers

Monthly active users

How much have you raised in the past?

Euro 150 000 own capital plus Euro 150 000 shareholder loan.

Do you have a lead investor?

Yes Kees Rijnhout, De la Rey Venter

How much of this round already committed?

€50,000

When are you aiming to close this round?

Patent status

We have brand registration/protection in the European Union, USA, UK, India, Egypt, Norway

Year founded

2021

How much time do the founders spend on the business?

70-89%

Is there a founder with previous co-founder / c-level at startup experience?

Yes

Is there a founder with previous Sector Experience?

Yes

Is there a founder with previous Exit Experience?

What percentage of company is owned by founders?

100% owned by founders

Is there a women founder with at least 5% of the shares?

Yes

Is there a founder with a EUR / Erasmus MC or TUDelft relation?

Graduation year from EUR, Erasmus MC or TUDelft

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