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Selati The Free Spirit of Africa

Selati is revolutionizing the non-alcoholic spirit industry, the fastest-growing segment in beverages ever. Selati is the first brand in the non-alcoholic cocktail segment that is fully embedded in environmental sustainability, one that captures the wild, untamed flavors of an iconic wildlife reserve: South Africa’s Kruger Park. Selati is more than just a delicious product. Our unapologetic brand message appeals to the new generations of consumers, by focusing on protecting the world's wildlife heritage for future generations.

Basic details

Amount raising
Food & Beverages
linkedin profile of founderlinkedin profile of founderlinkedin profile of founder
Last updated:
January 31, 2023

Key Achievements

  • We created a unique range of products that reflect the flavors and flora of the Kruger Park, South Africa's iconic wildlife reserve that spans 2 million hectares, and formed a one-on-one partnership with South African National Parks.
  • Within 3 months after launch Selati has attracted the interest of one of the largest cocktail companies in the world, as well as export enquiries from 15 countries.

Premium Details Available

  • Growth rate (month over month)
  • Growth rate (month over month)
  • Monthly Revenue Range
  • Contextual explanation on monthly revenues
  • Number of paying customers
  • Number of active users
  • Percentage of company owned by founders
  • Amount raised in the past
  • Is there a lead investor?
  • Amount in this round already committed
  • When aiming to close this round?
  • Percentage of their time founders are spending on this.
  • Is there a founder with previous c-level or founder experience?
  • Is there a founder with exit experience?
  • Is there a founder with previous sector experience?
  • Is there a women founder with at least 5% in the team?
  • Year founded
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Premium Details

(Data is self reported)
Monthly Revenue
€5K - €10K
Growth rate month over month
Monthly revenue context
We launched in October 2022. In the first 8 weeks we grew from 0 customers to 27 top-end establshments (cocktail bars and restaurants)
Number of paying customers
Monthly active users
How much have you raised in the past?
Euro 150 000 own capital plus Euro 150 000 shareholder loan.
Do you have a lead investor?
Yes Kees Rijnhout, De la Rey Venter
How much of this round already committed?
When are you aiming to close this round?
Patent status
We have brand registration/protection in the European Union, USA, UK, India, Egypt, Norway
Year founded
How much time do the founders spend on the business?
Is there a founder with previous co-founder / c-level at startup experience?
Is there a founder with previous Sector Experience?
Is there a founder with previous Exit Experience?
What percentage of company is owned by founders?
100% owned by founders
Is there a women founder with at least 5% of the shares?
Is there a founder with a EUR / Erasmus MC or TUDelft relation?
Graduation year from EUR, Erasmus MC or TUDelft

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