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Pourify

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June 14, 2025
Data is self reported
Pourify is developing smart beverage tracking technology to help hospitality venues reduce waste, increase margins, and benchmark performance with real-time pour data and machine learning insights.

Achievement

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Founded in

2022

Country

Netherlands

Industry

Travel & Hospitality, AI/ML, Food & Beverages, Hardware

Patent information

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Team

Number of founders

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Number of employees

Founder backgrounds

Exit experience

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Relevant industry experience

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Previous startup experience

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EUR / Erasmus MC or TUDelft relation

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Graduation year from EUR, Erasmus MC or TUDelft

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In the news

Investment details

Amount raising

550000

Ownership founders

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Lead investor

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Current investors

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Intended closing date

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Fundraising status

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Already committed

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Revenue Metrics

Paying customers

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Monthly active users

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Pourify

Direct Message
Download Pitch Deck
June 14, 2025
Data is self reported
Pourify is developing smart beverage tracking technology to help hospitality venues reduce waste, increase margins, and benchmark performance with real-time pour data and machine learning insights.

Achievement

Key achievements β€’ Launched our smart beverage management system combining proprietary hardware (Smart Pourers + Hubs) with cloud-based ML/AI software, now operational in both national and international venues. β€’ Built a scalable SaaS model generating recurring revenue (€49/month per venue), with zero churn since launch 3 months ago. β€’ Secured top-tier hospitality clients including Tomorrowland 2024 (summer), Tomorrowland Winter 2025, and Dubai 7s. β€’ Expanded into international markets including the Netherlands, Belgium, Tanzania, UAE, and South Africa. β€’ Established partnerships with wholesalers in the Netherlands, some already signed, others in final negotiation phases. β€’ Activated key distributor agreements to scale through a reseller model, with POS system providers now also joining as sales channels to accelerate growth. β€’ Achieved 14–23% reduction in pour waste during pilot phases, significantly boosting venue profitability and reducing environmental impact. β€’ Integrated with leading POS systems to automate inventory tracking and deliver real-time insights creating efficiency for venue operators and upsell opportunities for resellers. β€’ Leveraged machine learning to refine pour detection accuracy; datasets increasingly valuable for hospitality venues and wholesalers as operational benchmarks. β€’ Designed gamification features that drive high bartender engagement, performance tracking, and on-the-job skill development. β€’ Built a multidisciplinary team with deep expertise in hardware, software, AI, and hospitality operations well-positioned for international scale.

Founded in

2022

Country

Netherlands

Province

Noord-Holland

Industry

Travel & Hospitality, AI/ML, Food & Beverages, Hardware

SDGs

Decent work and economic growth (SDG #8), "Industry, innovation and infrastructure (SDG #9)", Sustainable cities and communities (SDG #11), Responsible consumption and production (SDG #12), Partnerships for the goals (SDG #17)

Patent information

We have filed an international patent application (PCT/NL2024/050687) covering our smart pourer technology, including real-time beverage tracking and sensor integration. The application is currently in the international phase, with national phase entry planned for 2026. While our core value lies in our cloud-based algorithms, this patent strengthens our IP position and provides optionality for strategic protection.

Team

Number of founders

1

Number of employees

Founder backgrounds

Exit experience

No

Relevant industry experience

Yes

Previous startup experience

Yes

Female founder

No

EUR / Erasmus MC or TUDelft relation

Graduation year from EUR, Erasmus MC or TUDelft

In the news

Investment details

Amount raising

550000

Ownership founders

60-69% owned by founders

Lead investor

Current investors

Total Raised: €1.115.000 β€’ €250.000 – Founder β€’ €465.000 – Angel Investment β€’ €150.000 – Rabobank Innovation Loan β€’ €250.000 – Investment Loan

Intended closing date

Q2

Fundraising status

Actively fundraising (brand name visible)

Already committed

50000

Revenue Metrics

Monthly revenue

€5K - €10K

Monthly growth

12-16%

Paying customers

49

Monthly active users

49
Pourify is developing smart beverage tracking technology to help hospitality venues reduce waste, increase margins, and benchmark performance with real-time pour data and machine learning insights.
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Premium Details Available

(Data is self reported)

FINANCIAL PERFORMANCE

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INVESTMENTS

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When are you aiming to close this round?
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TEAM

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Is there a founder with previous co-founder / c-level at startup experience?
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Is there a founder with previous Sector Experience?
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Is there a founder with previous Exit Experience?
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Is there a women founder with at least 5% of the shares?
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Is there a founder with a EUR / Erasmus MC or TUDelft relation?
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Graduation year from EUR, Erasmus MC or TUDelft
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OTHER

Year founded
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Premium Details

(Data is self reported)

FINANCIAL PERFORMANCE

Monthly Revenue
€5K - €10K
Growth rate month over month
12-16%
Monthly revenue context
Number of paying customers
49
Monthly active users
49

INVESTMENTS

Do you have a lead investor?
How much have you raised in the past?
Total Raised: €1.115.000 β€’ €250.000 – Founder β€’ €465.000 – Angel Investment β€’ €150.000 – Rabobank Innovation Loan β€’ €250.000 – Investment Loan
How much of this round already committed?
50000
When are you aiming to close this round?
Q2

TEAM

How much time do the founders spend on the business?
Is there a founder with previous co-founder / c-level at startup experience?
Yes
Is there a founder with previous Sector Experience?
Yes
Is there a founder with previous Exit Experience?
No
What percentage of company is owned by founders?
60-69% owned by founders
Is there a women founder with at least 5% of the shares?
No
Is there a founder with a EUR / Erasmus MC or TUDelft relation?
None of these
Graduation year from EUR, Erasmus MC or TUDelft

OTHER

Year founded
2022
Patent status
We have filed an international patent application (PCT/NL2024/050687) covering our smart pourer technology, including real-time beverage tracking and sensor integration. The application is currently in the international phase, with national phase entry planned for 2026. While our core value lies in our cloud-based algorithms, this patent strengthens our IP position and provides optionality for strategic protection.

Basic details

Amount raising
550000
Country
Netherlands
Industry
Travel & Hospitality, AI/ML, Food & Beverages, Hardware
Founders
linkedin profile of founderlinkedin profile of founderlinkedin profile of founder
Last updated:
June 14, 2025

Key Achievements

  • Key achievements β€’ Launched our smart beverage management system combining proprietary hardware (Smart Pourers + Hubs) with cloud-based ML/AI software, now operational in both national and international venues. β€’ Built a scalable SaaS model generating recurring revenue (€49/month per venue), with zero churn since launch 3 months ago. β€’ Secured top-tier hospitality clients including Tomorrowland 2024 (summer), Tomorrowland Winter 2025, and Dubai 7s. β€’ Expanded into international markets including the Netherlands, Belgium, Tanzania, UAE, and South Africa. β€’ Established partnerships with wholesalers in the Netherlands, some already signed, others in final negotiation phases. β€’ Activated key distributor agreements to scale through a reseller model, with POS system providers now also joining as sales channels to accelerate growth. β€’ Achieved 14–23% reduction in pour waste during pilot phases, significantly boosting venue profitability and reducing environmental impact. β€’ Integrated with leading POS systems to automate inventory tracking and deliver real-time insights creating efficiency for venue operators and upsell opportunities for resellers. β€’ Leveraged machine learning to refine pour detection accuracy; datasets increasingly valuable for hospitality venues and wholesalers as operational benchmarks. β€’ Designed gamification features that drive high bartender engagement, performance tracking, and on-the-job skill development. β€’ Built a multidisciplinary team with deep expertise in hardware, software, AI, and hospitality operations well-positioned for international scale.

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