Pourify

Pourify is developing smart beverage tracking technology to help hospitality venues reduce waste, increase margins, and benchmark performance with real-time pour data and machine learning insights.
Achievement
Key achievements β’ Launched our smart beverage management system combining proprietary hardware (Smart Pourers + Hubs) with cloud-based ML/AI software, now operational in both national and international venues. β’ Built a scalable SaaS model generating recurring revenue (β¬49/month per venue), with zero churn since launch 3 months ago. β’ Secured top-tier hospitality clients including Tomorrowland 2024 (summer), Tomorrowland Winter 2025, and Dubai 7s. β’ Expanded into international markets including the Netherlands, Belgium, Tanzania, UAE, and South Africa. β’ Established partnerships with wholesalers in the Netherlands, some already signed, others in final negotiation phases. β’ Activated key distributor agreements to scale through a reseller model, with POS system providers now also joining as sales channels to accelerate growth. β’ Achieved 14β23% reduction in pour waste during pilot phases, significantly boosting venue profitability and reducing environmental impact. β’ Integrated with leading POS systems to automate inventory tracking and deliver real-time insights creating efficiency for venue operators and upsell opportunities for resellers. β’ Leveraged machine learning to refine pour detection accuracy; datasets increasingly valuable for hospitality venues and wholesalers as operational benchmarks. β’ Designed gamification features that drive high bartender engagement, performance tracking, and on-the-job skill development. β’ Built a multidisciplinary team with deep expertise in hardware, software, AI, and hospitality operations well-positioned for international scale.
Noord-Holland
Industry
Travel & Hospitality, AI/ML, Food & Beverages, Hardware
SDGs
Decent work and economic growth (SDG #8), "Industry, innovation and infrastructure (SDG #9)", Sustainable cities and communities (SDG #11), Responsible consumption and production (SDG #12), Partnerships for the goals (SDG #17)
Patent information
We have filed an international patent application (PCT/NL2024/050687) covering our smart pourer technology, including real-time beverage tracking and sensor integration. The application is currently in the international phase, with national phase entry planned for 2026. While our core value lies in our cloud-based algorithms, this patent strengthens our IP position and provides optionality for strategic protection.