Achievements during Phase 1 (2022) of Technical Feasibility Study: Technical Development of the App: 1. Successfully crafted a functional design based on feedback from a survey of 1500 potential users from Iraq, implementing a user-friendly interface CMS. 2. Addressed financial aspects, including the technical linking of payment methods. Resolved the issue by managing payments from the Netherlands and integrating Apple Pay and Android/Google. 3. Ensured server location in the Netherlands to maintain stability during peak traffic, aligning with UN organization requirements. Market Research and Innovation: 1. Conducted comprehensive market research on payment methods, guiding integration strategies on the website. 2. Identified gaps in existing e-learning platforms in the MENA region. 3. Innovatively introduced an online marketing platform (Bazar) and downloadable resources to the market. Regulatory and Ownership Considerations: 1. Adhered to legal advice regarding contracts, copyright, and legal jurisdiction. 2. Addressed potential challenges in intellectual property and contractual issues. Financial Achievements: 1. Successfully secured €40,000 in subsidy, being one of the 20 companies awarded out of 70 applicants in response to the RVO's SBIR call. Costs and Pricing Strategy: 1. Researched and compared costs of video and voice-over processing between companies in Iraq and the Netherlands. 2. Defined costs for courses, offering a free app download and initial lessons, with affordable complete course prices. Understanding the Target Group: 1. Determined the necessity of offering training courses in Arabic and Kurdish for better outreach. Content Development: 1. Successfully conducted in-house development of initial lessons as examples for the app's launch. 2. Achieved consistency in content, style, learning objectives, and appearance across all training courses. 3. Successfully planned the development of courses in Iraq, involving activities such as video recording, editing, translation (Arabic<>Kurdish), and voice-over. Manual Creation: 1. Successfully investigated the need for a comprehensive manual for trainers to guide them in the course development process. 2. Developed a successful manual outlining procedures for creating courses and uploading them into the system. Partnership Exploration: 1. Explored partnerships with UN organizations, iNGOs, and local organizations in Iraq.
Achievements during Phase 2 (2023): Technical Development of the App: 1. Developed the Minimum Viable Product (MVP) of the Mamosa App for Android and Apple devices. Regulatory and Ownership Considerations: 1. Secured full intellectual property rights for Mamosa, registered in the Benelux (name, logo, and fonts). Financial Achievements: 1. Successfully secured €190,000 in subsidy from RVO's SBIR call for Phase 2. Understanding the Target Group: 1. Developed a clearer understanding of customers, their pain points, and their journey. Content Development: 1. Created five courses in three languages (Arabic, English, and Kurdish) with associated study materials. 2. Developed a successful manual for trainers, outlining procedures for course creation and uploading. Partnership Exploration: 1. Developed a clear strategic partnership that will be operational in 2024. 2. Explored partnerships with UN organizations, iNGOs, and local organizations in Iraq. Team: 1. Established a stable and aligned team that resonates with the vision and mission of Mamosa. Marketing Plan: 1. Formulated a comprehensive strategic marketing plan outlining a clear market entry strategy for Mamosa. Innovation Focus: 1. Pioneered the introduction of an online marketing platform (Bazar) and downloadable resources, showcasing a commitment to innovation in content delivery. 2. Explored and incorporated the use of AI capabilities within the Mamosa platform, demonstrating a forward-thinking approach to enhance user experience and engagement.
Send Message
