Foremore unburdens the small contractor from time-consuming and costly building materials procurement.
Finding product-market fit: we saved our first customers (small contracting foremen) around €150,- on every order, by doing the building materials procurement their teams. We found that it's easy to save the contractor time and money and still get paid well; as long as our service is priced lower than the combined hourly rate of the contracting team-members that would normally leave the project site to get the required materials. B2B is very willing to pay big amounts for last-minute and/or last-mile delivery, if it saves their team time and money. This is our target market.
Customer Acquisition: we have been handing out flyers at big box building materials wholesalers. Looking at the flyer costs & our own (theoretical) hourly rate & the amount of paying customers that we acquired, we are at a CAC of around €220 / client. One of our customers is close to generating revenue that would break-even with this CAC, within 3 weeks. We still lack a big data set to confirm these findings at scale, but our first paying customers have confirmed that the CAC/LTV ratio is attractive and there should be enough room to cover for operational costs when scaling this up.
Our operations started on the 20th of January 2022 and our revenue since then is €1625. We haven't had a full month of operations. We expect that we can generate at least the same amount every month, at the least.
Number of paying customers
Number of active users
Percentage of company owned by founders
100% owned by founders
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