Redefining meat alternative by using just mushroom.
MUCHgroup is a food innovation company upcycling waste streams to create shiitake-based ingredients to produce scalable, clean-label meat alternatives tailored for the foodservice sector. Unlike ultra-processed meat substitutes & ingredients such as processed protein textures built on protein isolates and synthetic binders, MUCHroom is a whole-food base that brings natural umami, culinary versatility, and transparency to the plate. It’s not fake meat. It’s a new category.
The global plant-based food sector is maturing fast, but also fracturing. Consumers and chefs alike are growing skeptical of long labels and high-tech imitations that overpromise and under-deliver. They’re asking for fewer ingredients, better taste, and real food they can understand.
